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INTRODUCTION
NBCC, the National Biscuit and confectionary Company Ltd.,
is part of a large and successful Saudi Industrial Group.
This gives us all support and resources we need to develop,
produce and market high quality products that our customers
demand.
This
branding is a crucial part of our marketing strategy. Consumers
recognize and choose NBCC products from our Teashop and Champion
brands because they represent biscuits and...
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